In order to simplify the advertising process and to help many brands in promoting their business, Google had introduced video ads on Google AdWords. There are different types of video ad forms, look the information given below to get a clear idea on video ad formats.
True view or video discovery ads (in-stream advertisement)
The benefit with true view ads is that you don’t need to pay when an ad is viewed, the amount must be remitted when only a certain action is made by the customer. Two types of ads come under this category i.e. in stream and true discovery ad. Your ad will only be viewed by the person who is interested in your brand, this is the main advantage with true view ad. Different types of ad formats can be experimented and tested when you choose in stream advertisement.
Bumper ads or second video ads
Short and sweet ads attract many people in a short interval of time, bumper ads come into this category. If a company wants to make the customer to remember the ad for the longest time, then it is good to go for second video or bumper ads. The maximum duration of the bumper ad will not exceed 6 seconds, it can be even shorter. Most of the brands prefer bumper ads for promotions.
Generally, bumper ads will be played before or after the video, viewers can’t skip shorter duration ads. Bumper ads will be visible on YouTube and their partnering sites. Coming to the payment concept, advertisers need to pay whenever an ad is viewed by the customer.