Google helps advertisers to place advertisements not only in google.com but also in several other search engines which is in collaboration with Google. Ads can be placed on any kind of relation with google.com. Bing, soft etc. are top search engines associated with Google. This leading search engine has a huge number of search engines associated with it, we can target all these search engines using Google AdWords.
We have several options for the advertisement creation when we create an ad on Google. Below mentioned are the types of advertisement one can create for Google search network:
1. Text ad.
2. Dynamic search ad.
3. Specialized – Search as.
4. Product listing ad.
5. WAP mobile ad.
The flexible bid strategies can be easily found within your AdWords shared the library, when you go there, you will figure out the option to select from six contrasting and different flexible bid strategies. Which are as follows:
Enhanced cost per click is same as we already have discussed earlier in other posts with the option to increase or decrease bids by 30 percent out of the total.
Target page location:
It is worth using the target page location in some cases. If the ads are giving positive results above organic search results or even on the sidebar, in such case, bid strategy is worth testing in AdWords.
This type of bidding allows you to add as much or as few campaigns as you would need to share the same CPA targets. Target CPA is something very identical to the way default AdWords shared budgets operate.
In case if you are you dependent on all of your target, you have a complete idea on how much you can outrank a specific competitor? In such cases, this very strategy is made for you so stop looking here and there.
It is similar to the automated CPC bidding, advertisers need to be careful about the fact that it takes you to bad quality clicks which could lead to poor quality conversions.
Suppose, If you have found a particular Return on investment that you want to hit with respect to your PPC expenses? Then Target return on ad spend (ROAS) is a ratio that can be set so that the conversion values or Google Analytics income values, can be tracked.
We recommended you to undergo Google AdWords certification to excel the process of learning Google AdWords Bidding Strategies.
If you need to minimize your effort and maximize the profit, highly recommend hiring MgiWebzone, a leading Google AdWords & Pay Per Click Advertising Company in Delhi offers their effective PPC campaigns across India.