Manual Cost Per Click (CPC):- This type of bidding strategy lets you keep bids at the ad group or level of a keyword. If you look to set single bids at the keyword level, it is going to enable the maximum control level. Google Ad group level manual bids give the identical bid to all the keywords or positions within that ad group. CPC is primarily always the perfect bidding strategy for brand new marketers who look to ensure that no over expense is made and a firm control is maintained.

Automatic Cost Per Click (CPC):- CPC strategy puts forward Google control to fix up your bid to assist give you the most clicks in the limits of your daily budget for that particular campaign. Automatic cost per click is typically a good bid strategy to be implied if the business finds itself in a situation to continually decrease budgets for any uncertain reasons. Most important cons of this strategy are that it doesn’t give a choice to fix max CPC bids at the individual keyword levels. Few keywords work well while some keywords work poorly. You would not be in a position to have that level of control if you are the user of automated bidding.

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Enhanced Cost Per Click:- This is another AdWords bid strategy that offers Google the independence to increase or decrease your bids by a proportion of around 30%, leading search engine Google lets us know that the historical conversion data is used and their algorithms to anticipate which searchers are probable to lead to a conversion and which are not.it is a standard bid setting when making new campaigns, therefore keep in mind that if you do not look to use it at that given specific time.

CPA Bidding (Conversion Optimizer):- Convention optimizer enables Google to maintain bids to average a specific cost per conversion target that is set. , CPA bidding requires minimum 15 conversions over time run of-of 30 days to be active depending on the history of your AdWords account and volumes of conversion. Cost per action bidding is majorly efficient on the AdWords Display Network and the AdWords Search Network where keyword intent could be too mainstream that it might lead to a conversion.

CPM Bidding (Cost Per Thousand Impression in Google AdWords):- CPM bidding is just present for Display network campaigns, CPM bidding permits you to keep target bids that add after 1,000 impressions while running the ad. The Google once enabled max CPM bidding, has changed it to what we call and termed as Viewable Cost per Thousand Impression bidding (vCPM). The bidding strategy does not charge you for a click but it will charge for the number of impressions of your ads.