The main aim of Google AdWords is to promote a business by placing ads. There is the huge number of tools that can be used to run PPC campaigns, PPC is nothing but pays per click advertising. Let us go through each and every tool that helps to make your AdWords campaign more effective in a profitable manner.
An advertiser anticipates for some form of response to the published ad, he or she expects to generate leads via ads. Conversion is the most important term in Google AdWords. When a person clicks on your ad or purchases anything by clicking on the ad, then we can say that a perfect conversion has taken place.
You need to keep an eye on conversions because they let you know how much you are earning via an online advertisement. Conversions will also help you to know which ads are running when and helping your business to grow.
Change History Tool
It is a type of tool that helps the customers in listing the changes that they have done to the advertisement over the past few years. Change history tool will help you see the changes whenever you add a new keyword or pause the ad for a few days. With this tool, it is possible to send the budget that you have spent for the campaign in the past. Change history tool will display the specific changes that you have made to ad in the specific period.
Ad Preview and Diagnosis Tool
There should be some form of tool to show the faults in the ad campaign if it is not running well. That is the reason why ad preview and diagnosis tool has been developed. This tool will help the advertisers to find out why their ad is not doing good or running well. You can view keywords and extensions that are active for your campaign. When you type any location or language, ad preview and diagnosis tool will show whether your ad has eligibility to appear on search engines or not.
To plan and run the display network campaign more effectively, you have to download and use display planner. It can be easily added to your network at any time, it helps to get ideas that will be useful to target a display network. Interests of the customers as well as landing page while looking for ideas using display planner.
Keyword helps to target customers, therefore you need to keep a right keyword for your ad. Free AdWords tools like keyword planner will help advertisers to search for new keyword and add them to the already existing campaign. This tool helps to look for a group of keywords that can run well and increase leads to your business. Keyword planner also helps to choose bids competitive and plan your budget accordingly.
Google Merchant Center
Google merchant center is another AdWords tool that lets the advertisers upload product listings for usage with Google Shopping, Google commerce search etc. Proper listing of products on Google shopping will help customers to find the products more easily through Google. You can frequently update the information related to the product and maintain its freshness for over a period of time.
The term attribution in Google is nothing but a set of rules that holds command over the credit and ensure that conversions can be properly given to different campaigns.
Google Analytics will help you to track the incoming traffic that your website is receiving over a period of time. Google analytics was brought in front of the citizens in 2005, it is one of the most powerful analytics tool at the moment.