Education Marketing Packages Built Around Your Business, Courses and Admission Goals

How We Work

Discovery → Structure Planning → Visual Design → Review & Revisions → Launch → Post-Launch Support

We start by understanding your courses, audience and goals, plan the page structure, design each page, share it for your review, make agreed revisions, and launch the website — followed by the support period included in your plan.

What Your Website Package Includes

Your selected website package includes only the pages, sections and features listed in that plan. Depending on the package, this may include:

• Home page
• About page
• Course or service pages
• Faculty profile section
• Results or achievements section
• Batch schedule page
• Test series or scholarship page
• Consultation or demo-booking form
• Contact page
• WhatsApp and call buttons
• Blog section setup
• SEO foundation setup
• Enquiry monitoring
• Post-launch support, as per the selected plan

Any page, section or function not listed in the selected package will be discussed and agreed with you separately before work begins.

How We Count Website Pages

Every separate URL is counted as one page. For example:

• Home page: one page
• About page: one page
• One course or service page: one page
• One optional-subject page: one page
• One branch page: one page
• One country page: one page
• One university page: one page
• One faculty profile with a separate URL: one page
• One campaign landing page: one page
• One thank-you page: one page

Sections placed on the same page do not count as separate pages unless they require a separate layout, URL or functionality.

How Page Scope Changes by Education Business

Local Coaching and Tuition Centres — separate pages may be required for classes, subjects, streams, locations, board programmes, foundation courses, or NEET/JEE preparation.

For example, Class 11 Science and Class 11 Commerce may need separate pages because the audience, subjects and admission message are different.

Competitive Exam Coaching Institutes — separate pages may be required for GS Foundation, optional subjects, NEET, JEE, GATE branches, State PCS programmes, test series, mentorship, interview guidance, and online vs classroom courses.

One optional subject, one GATE branch, or one clearly defined exam programme is generally treated as one course page.

Admission and Education Consultants — separate pages may be required for countries, universities, courses, admission services, visa services, scholarships, counselling services, eligibility, and locations.

Different countries or admission services may need separate pages because their audience, process, eligibility and search intent are different.

Design and Layout Scope

Our standard website packages primarily cover page layout planning, visual design, WordPress and Elementor implementation ("WordPress Build"), mobile-responsive design, placement of approved content, and the forms, buttons and contact actions listed in the plan.

Custom software development and complex coded functionality sit outside our standard website design scope. If your project needs this, we'll walk you through the options and agree the scope and cost together before any such work begins.

Custom Functions and Development Work

The following are typically discussed as a separate scope: student portal, learning management system, online examination portal, course-purchase system, payment gateway, advanced fee calculator, college or university database, rank or college predictor, custom CRM integration, API integration, advanced search filters, automated document processing, custom booking system, multi-vendor functionality, or any other custom-coded feature.

We'll always explain the requirement and cost with you before starting such work.

Domain, Hosting and Business Email

Website package prices do not include domain registration, hosting, business email, SSL certificate where not provided by the host, server migration, premium hosting support, or third-party subscriptions. You're welcome to purchase these directly, or we're happy to suggest suitable options.

Premium Themes, Plugins and Licences

Some requested features may need a paid theme, plugin, extension or external tool. If a paid licence is needed: we'll inform you before purchase; the licence cost is paid by you, renewal charges remain your responsibility, and the licence stays subject to the provider's own pricing and terms. We never purchase paid tools without your approval.

Content, Images and Business Information

You're responsible for providing accurate institute or company details, course information, fees, batch dates, faculty profiles, results, testimonials, branch addresses, contact details, admission procedures, images, videos and any legal or regulatory information. We arrange approved content within the website layout.

Full research, content writing, image creation, photography or video production is included only when clearly mentioned in the selected package.

Content Writing Support

Where content writing is not included: you provide the final content, we may offer basic content-placement guidance, and missing content may extend the timeline.

Where content writing is included: content is written in English by default (other languages can be discussed and agreed separately), the number of pages follows the approved scope, you review the factual details, and fees, results, faculty claims and admission information are approved by you before publication.

Revision Rounds

Revision rounds follow the number specified in your selected package. A revision round means reasonable changes within the approved design direction, such as text corrections, image replacement, spacing changes, section order changes, colour or button adjustments, and minor layout refinements.

A completely new design direction after approval is treated as fresh scope and discussed separately. To keep the project organised, please share feedback in one combined document or message for each revision round.

Website Delivery Timeline

The timeline begins after we receive the initial payment, final page list, logo and brand assets, required content, images, course information and website access where applicable.

The expected timeline may shift if content is delayed, approvals are delayed, new pages are added, new functions are requested, third-party tools are unavailable, or the agreed scope changes. We'll always keep you informed and agree any revised timeline together.

Mobile Layout and Standard Usability

All website packages include mobile-responsive layout work for the agreed pages. Our standard work focuses on clear mobile layout, readable content, easy navigation, functional forms, and visible call and WhatsApp actions.

Advanced performance optimisation and development-level speed work sit outside our design scope — our packages cover designing and layout, not backend development.

Forms, Calls and WhatsApp Buttons

Forms and contact actions are configured according to the selected package. You'll need to confirm the correct phone number, WhatsApp number, email address, form recipient, and any branch or counsellor routing. Third-party WhatsApp automation, call-recording tools, CRM routing or advanced form logic can be discussed as a separate add-on.

Website Ownership and Handover

After final payment, you receive full WordPress administrator access and the agreed website assets. The website belongs to you, except for third-party licensed tools, which remain subject to their own licences.

Post-Launch Support

Post-launch support applies for the duration listed in your selected package. It normally covers agreed-scope corrections, broken links caused during launch, form issues related to our setup, layout issues on agreed pages, minor text corrections, and handover guidance.

It doesn't automatically include new pages, new features, new designs, content writing, ongoing maintenance, plugin renewal, security monitoring, or additional development. Ongoing website maintenance can be arranged as a separate plan.

How We Define One SEO Target Unit

One SEO target unit means one clearly defined course, subject, mode, service or location with its own audience, competition and search intent.

For example: Anthropology Optional Online, Public Administration Optional Classroom, GATE CSE Online, State PCS Foundation in Lucknow, NEET Dropper Programme, Class 11 Science Coaching in Dwarka, MBBS Admission Consulting for one defined market, or Study Abroad Consulting for one selected country.

How Keyword Coverage is Allocated

• 15 keywords cover one primary target unit — one course, one subject, one mode, one branch, one location, or one admission service.
• 30 keywords cover up to two primary target units.
• 45 keywords cover up to three primary target units.

For example, if you offer 6 optional subjects, a 15-keyword plan covers 1 of them, a 30-keyword plan covers 2, and a 45-keyword plan covers 3. The remaining subjects would need additional coverage, which we're happy to plan and quote together.

The displayed keyword number refers to priority keywords selected for tracking and reporting. Supporting search phrases, long-tail keywords and related questions are also targeted naturally through page optimisation and content.

When the Same Course is Counted Separately

The same course may be counted as two target units when the marketing requirement changes — for example, Anthropology Optional Online and Anthropology Optional Classroom.

These are treated separately because the audience, location targeting, competitors, landing page and content strategy differ. The same principle applies to online vs offline modes, different cities, different branches, and different student segments.

How Locations Are Counted

A location may be treated as a separate target unit when it needs a separate keyword set, a dedicated landing page, a separate Google Business Profile, different competitor research, local citations, or location-specific link building.

For example, "Class 11 Coaching in Dwarka" and "Class 11 Coaching in Rohini" are treated separately because they target different local markets.

How This Applies Across Our Three Audiences

Local Coaching and Tuition Centres — separate target units may include Class 9 Science, Class 10 Maths, Class 11 Economics, Class 12 Physics, NEET Foundation, JEE Foundation, one branch location, or one additional target area.

Competitive Exam Coaching Institutes — separate target units may include GS Foundation, Anthropology Optional, Sociology Optional, GATE CSE, GATE Mechanical, State PCS Foundation, NEET UG, NEET Dropper Course, JEE Main, JEE Advanced, SSC CGL, or SBI Bank PO.

Admission and Education Consultants — separate target units may include MBBS Admission in India, NEET PG Counselling, MBA Admission Consulting, Study in the UK, Study in Canada, MBBS in Russia, Student Visa Consulting, or one defined university category.

What SEO Work May Include

Depending on the selected plan: website audit, keyword research, competitor research, keyword-to-page mapping, existing page optimisation, title and meta optimisation, heading structure, internal linking, image SEO, schema recommendations, technical SEO review, indexing checks, sitemap review, content planning, blog writing (in English by default), local SEO, Google Business Profile work, authority-building activities, rank tracking, monthly reporting, and AI-search-friendly page structure. Only the activities listed in your selected package are included.

AI Search Optimisation

AI search work may include clear question-based headings, direct answers, structured page sections, FAQ content, entity clarity, expert and faculty information, strong internal linking, and content written for conversational search. This improves the clarity and extractability of your content, but it does not guarantee visibility or mentions in Google AI Overviews, ChatGPT, Gemini, Perplexity or other AI platforms.

Technical SEO Review and Fixes

Technical SEO work covers only the items listed in the package and within the available website access. Some technical fixes may need developer support, hosting changes, paid plugins, theme changes, or custom coding — this sits outside our standard SEO scope, and we'll always explain the requirement with you before any additional work.

SEO Content and Blog Articles

Monthly blog limits apply to the current billing month; average per blog word count approximate 900-1000 words. Blog topics are selected based on keyword research, search intent, course relevance, competitor gaps, and student or parent questions.

Unused monthly blogs don't automatically carry forward. You'll need to approve factual information, fees, batch dates, results, course details, faculty claims and admission information before publishing. Major rewrites after approval are treated as fresh work and discussed separately.

Authority Building and Links

Authority-building work may include a mix of education listings, business listings, relevant profile links, content links, resource links, brand mentions, local citations, web 2.0, classified posting, forum submission, directory submission, search engine submission and ping submission.

Link quality and relevance are prioritised over volume, so the exact monthly number may vary slightly when fewer, stronger placements are better for your website than a larger number of weaker links. We don't promise links from any specific website unless agreed with you in writing.

Google Business Profile Work

Google Business Profile work applies where you have a physical teaching location, counselling office, branch or verified local service address. You're responsible for supplying the correct business name, address, phone number, working hours, photos and verification access. Google may request additional verification, and final approval and ranking remain controlled by Google, not us.

SEO Reporting

Reporting may include priority keyword movement, organic traffic, search impressions and clicks, pages improved, content published, technical observations, authority work completed, Google Business Profile insights, and next-month priorities. This is shared as a document or spreadsheet over email or WhatsApp, along with a review call as per your plan. Traffic and rankings may fluctuate due to Google updates, competitor changes, seasonal demand and other search-behaviour factors.

SEO Results and What We Commit To

SEO and AI search visibility develop over time and depend on competition, website condition, domain history, content depth, technical quality, authority, location and search-engine updates, so we don't promise guaranteed rankings, traffic or AI mentions.

What we do commit to: transparent, consistent work every month, honest reporting on what's been done and what's changed, only publishing content you've approved, and continuously improving based on performance.

What the One-Time Setup Fee Covers

Depending on the selected plan, the one-time setup fee may include account review or setup, keyword research, competitor research, negative-keyword planning, campaign structure, ad-group setup, ad-copy creation, conversion setup listed in the plan, location targeting, initial bidding settings, initial budget planning, and landing-page review where included.

The setup fee is charged once for the agreed initial scope. New courses, branches, markets or major account restructuring can be planned and quoted as an additional setup.

What Monthly Management Covers

Depending on the package: active campaign management, search-term reviews, negative-keyword updates, bid adjustments, budget allocation, ad-copy testing, campaign monitoring, conversion monitoring, landing-page recommendations, performance reporting, and review calls. The number of active campaigns follows the selected package.

What One Active Campaign Means

One active campaign means one campaign managed during the billing period for the agreed course, exam, optional subject, location, branch, admission service or campaign objective. Additional active campaigns are planned and quoted together with you.

How Course Coverage is Counted

One advertised course may mean one UPSC optional subject, one GS Foundation programme, one GATE branch, one State PCS programme, one NEET or JEE programme, one local coaching class or subject, one admission consulting service, or one country-focused consultation service.

Online and classroom campaigns may be counted separately where audience, geography, keywords, landing pages or messaging change. For example, moving from 1 course to 3 courses is treated as a scope change, and we'll review and agree the updated plan with you before proceeding.

What We Manage vs What Depends on Your Team

We manage: campaign setup, keywords, ad copy, budget optimisation, tracking, and reporting.

Final admissions also depend on: your counselling process, course fee, faculty reputation, brand trust, follow-up speed, and local competition. This split helps set the right expectations from day one.

Ad Spend

Google Ads spend is separate from the setup fee, monthly management fee, landing-page cost and tracking-tool cost. You should pay Google directly wherever possible.

Recommended advertising budget depends on course competition, search volume, target location, course fee, admission targets, season and competitor activity. Any major budget change is always discussed with you first.

Keyword and Search-Term Management

Keyword work may include high-intent keywords, course keywords, exam keywords, location keywords, negative keywords and competitor-related research. Google may show ads for related search terms according to its own matching system — we regularly review search terms, but no campaign can completely prevent every irrelevant click.

Ad Copy and Testing

Ad-copy work may include headlines, descriptions, calls to action, sitelinks, callouts, course messages and batch messages. A/B testing applies only where included in the package and where sufficient traffic is available.

Landing-Page Support

We distinguish between three levels of landing-page work:

• Review — observations and recommendations for the existing page.
• Optimisation — agreed improvements to an existing page within the approved scope.
• Build — creation of one new campaign landing page where clearly mentioned in the package.

Full content writing, custom development, paid plugins, advanced forms, or additional landing pages can be planned as a separate scope.

Conversion and Enquiry Monitoring

Depending on the plan, enquiry monitoring may include form submissions, phone clicks, WhatsApp clicks, demo bookings and consultation requests. Monitoring accuracy depends on website access, cookie settings, browser restrictions and correct technical setup.

Cost-per-Admission Reporting

Cost-per-admission reporting is possible only when you regularly share accurate lead status, counselling status, demo attendance, payment status and confirmed admission data with us. Without this data, our reporting will focus on clicks, enquiries and cost per enquiry.

Client Response and Follow-Up

We manage advertising and agreed enquiry monitoring. Your team remains responsible for calling leads, WhatsApp follow-up, counselling, fee discussion, demo scheduling, document collection and admission closure. Campaign results may be affected by delayed or incomplete follow-up.

Google Ads Results and What We Commit To

Campaign performance depends on budget, competition, search demand, course fee, brand trust, landing-page quality, offer, response time, counselling process and seasonality, so we don't promise a fixed number of clicks, leads, admissions or a fixed cost per enquiry.

What we do commit to: careful campaign setup, regular monitoring and optimisation, honest reporting, and clear communication whenever something needs your attention or approval.

What the One-Time Setup Fee Covers

Depending on the selected package: Meta Business Manager review, ad-account review, Pixel installation where technically possible, audience research, initial campaign setup, lead-form setup, WhatsApp destination setup and initial tracking setup.

The setup fee is charged once for the agreed initial scope. New accounts, branches, pixels, domains or major restructuring can be planned as additional setup work.

What Monthly Management Covers

Depending on the package: active campaigns, image creatives, AI reels, ad copy, audience targeting, audience testing, retargeting, lead forms, performance monitoring, reporting and review support. Monthly limits follow the selected plan.

What One Active Campaign Means

One active campaign means one campaign managed during the billing period for the agreed course, exam, batch, location, audience or lead objective. Additional campaigns are planned and quoted together with you.

Course and Audience Coverage

A separate course, mode, branch, location or audience may require a separate campaign, creative set, ad copy and retargeting audience — for example, GS Foundation and Anthropology Optional, online and classroom courses, or a parent audience and a student audience.

Image Creative Definition

One image creative means one approved static ad design in one primary size and language. Additional versions for other languages, dimensions, branches, courses or platforms may be counted separately.

AI Reel Definition

One AI reel means a 15–30 second promotional video created using approved text, images, brand colours, logo, and available course or brand assets. It does not include, unless separately agreed: faculty video shoots, on-location filming, professional actors, influencer fees, studio recording, custom voice-over, advanced animation, or multiple-language production.

Creative Ownership

Final approved creatives (images and AI reels) delivered as part of your plan belong to you once payment is made. Editable source or project files, raw footage, and any third-party stock assets used in production are not included unless separately agreed, as these often depend on the tools and licences used to create them.

Ad Copywriting

Ad copy may include primary text, headline, description, call to action, course message, batch message, and offer message, written in English by default. The number of copy variations follows the selected plan.

Audience Targeting

Audience work may include interest targeting, location targeting, age targeting, parent or student segments, website audiences, lookalike audiences and custom audiences. Audience availability and performance depend on Meta's platform rules and available data.

Lead Forms and WhatsApp

Depending on the package, leads may be collected through WhatsApp, Meta instant forms, website forms or landing pages. You'll need to confirm the correct WhatsApp number, email, branch routing and lead-form questions.

Meta Pixel and Tracking

Pixel installation is completed where website access is available, the platform supports installation, and required permissions and consent are met. Tracking may be affected by browser restrictions, cookie settings, device privacy controls and platform changes — no tracking setup can capture every user action with complete accuracy.

Retargeting

Retargeting is included only where mentioned in the selected package. Retargeting performance depends on having enough audience data, such as website visitors, video viewers, form openers or previous leads. A newly launched account may need time to build a usable retargeting audience.

Creative Approval

You'll need to approve course information, faculty names, batch dates, fees, results, testimonials, claims, offers, images and videos before they go live. Delays in approval may delay the campaign launch.

Lead Quality and Follow-Up

Lead quality is improved through better audience selection, creative messaging, form questions and retargeting. Final lead quality also depends on your course offer, fees, brand trust, competition, response time and counselling process.

We generate and monitor agreed enquiries; calling, counselling and admission closure remain your responsibility unless separately agreed.

Meta Ads Spend

Meta Ads spend is separate from the setup fee, monthly management fee, and any creative production beyond the plan. You should pay Meta directly wherever possible.

Meta Ads Results and What We Commit To

Meta Ads performance may vary based on budget, audience size, course demand, competition, creative quality, offer, season, lead form and follow-up speed, so we don't promise a fixed number of leads, admissions or a fixed cost per lead.

What we do commit to: creative testing every month, honest reporting on what's working, and quick communication if a campaign needs your input.

What Complete Marketing Means

Complete Marketing connects the services listed in your selected package under one coordinated plan. Depending on the plan, it may include SEO, AI search optimisation, Google Ads, Meta Ads, organic social media, blog content, creative production, landing-page review, enquiry monitoring, reporting and strategy meetings. It doesn't mean unlimited work across every course, branch, location or platform.

Package Limits Still Apply

The selected plan follows the listed limits for courses, keywords, pages, blogs, campaigns, ad groups, image creatives, AI reels, social posts, landing pages, reporting and strategy calls. Additional work is always discussed and quoted with you before execution.

Course Coverage

Course coverage follows the same definitions used in SEO, Google Ads and Meta Ads above. Online and offline versions may be treated separately when they require different marketing strategies.

Channel Planning

Different channels serve different purposes — SEO supports long-term search visibility, Google Ads captures active searches, Meta Ads builds recall and generates leads, social media supports trust and regular visibility, and content answers student and parent questions. The monthly strategy decides how these activities work together.

Setup Fee

The one-time setup fee covers the SEO, Google Ads and Meta Ads setup work described in the sections above, combined at a lower cost than taking each separately. Additional courses, branches, accounts or advanced tracking can be planned as a revised setup quote.

Organic Social Media Scope

Organic social posts may include content writing (in English by default), static design, captions, relevant hashtags or keywords, and scheduling on selected platforms. The selected platforms are agreed in advance. Unless mentioned separately, this doesn't include daily community management, comment moderation, direct-message handling, influencer outreach, original video shoots, or event coverage.

Reporting

Reports may include SEO visibility, keyword movement, organic traffic, content completed, Google Ads and Meta Ads performance, cost per enquiry, enquiries by channel, social content completed, next-month priorities, and admission data where you share it with us. This is shared as a document or spreadsheet, along with your scheduled strategy call.

Strategy Meetings

Strategy calls follow the frequency listed in your package and may cover performance review, upcoming batches, budget decisions, course priorities, content priorities, campaign improvements and next-month planning. Additional meetings can be scheduled separately if needed.

Recommended Working Period

A minimum 3-month working period is recommended for Complete Marketing plans, so there is enough time to set up tracking, test campaigns, gather performance data, publish content, improve SEO and build retargeting audiences across channels. This recommended period is not a guarantee of results.

Common Working Guidelines (Applicable to All Services)

Prices and GST

All listed prices are exclusive of GST. Applicable GST will be added to invoices. Third-party charges and advertising spend are separate. Additional work is always discussed and agreed with you before execution.

Payment Terms

• We begin planning and production as soon as payment is received, so you can be confident work starts right away.
• Because we agree on a clear scope and timeline together before any payment is made, you know exactly what to expect beforehand.
• We work on 100% advance payment for all services — one-time projects, monthly management, and setup fees alike.
• Since work and planning begin from day one, payments made for approved projects are not refundable. If you'd like any changes to the scope, we're always happy to discuss this before you pay, so the right plan is chosen from the start.
• Monthly services are billed in advance for each billing cycle.
• If payment for an ongoing monthly service is delayed, active work may be paused until it's received.

Communication and Response Time

You can reach us by phone, WhatsApp, or video call, as included in your plan. We aim to respond to routine queries within 1 business day. Your strategy or review calls follow the frequency mentioned in your selected package; anything urgent in between can be raised over WhatsApp.

Approvals and Client Information

To keep work accurate and on schedule, we request that you provide correct business details, course information, fees, batch dates, faculty information, results, testimonials, brand assets, required account access, and timely approvals. We won't publish any unapproved claims, results or offers.

Monthly Deliverables

Monthly limits — such as blogs, posts, creatives, reels, campaigns and meetings — apply to the current billing month. Unused items don't automatically carry forward. If work is delayed because required information or approval wasn't provided on time, it will be rescheduled according to team availability once received.

Additional Work

If you'd like work beyond your selected plan, we'll review the requirement, explain the additional scope, and share a quote together with you. Work begins only after your approval — we never add a charge without discussing it with you first.

Access and Account Ownership

Wherever possible, accounts and subscriptions should remain in your name and under your ownership — this includes your domain, hosting, Google Ads account, Meta Business Manager, Google Analytics, Google Search Console, and Google Business Profile. You should pay advertising and hosting platforms directly.

Website administrator access is transferred to you after final payment. Both teams should maintain secure access credentials and protect confidential account information.

Data and Confidentiality

Your data is used only for the agreed service. Both parties should protect lead data, student information, campaign data, business information, login credentials and internal documents. Handling of CRM or student data may need a separate privacy process depending on your systems.

Scope Changes

Your package scope is based on the information available at the time of selection. If you later add new courses, branches, locations, languages, platforms or campaign goals, the scope may need revision — for example, going from 1 course to 3 courses is treated as a scope change. This is always discussed and agreed with you before execution.

Pausing or Ending a Service

If you'd like to pause or stop a monthly service, please share written notice as agreed in the final proposal. Work completed up to the paid period will be delivered, available approved assets will be handed over, and any pending invoices must be cleared. As with all our services, payments already made are not refunded, since work and planning begin as soon as payment is received.

Our Shared Goal

These guidelines aren't designed to restrict you — they exist to help both teams understand what's included, what information is needed, how work is counted, when additional cost may apply, and how performance is measured. Our goal is to keep every project clear, fair and easy to manage from day one.