Google Ads and SEO case studies from coaching institutes, a school tuition centre and a medical admission consultant. See what each one spent, how many enquiries came and how many students joined, next to their course fees.
We work with coaching institutes, tuition centres, schools, skill and computer training centres, admission consultants and study abroad businesses.
12+ years · 1,000+ clients · Based in New Delhi, working across India
Brands that trust MgiWebzone
1,000+Brands worked with in 12+ years
Coaching institutes, tuition centres, schools, education consultants and growing businesses across India and abroad
Sound familiar?
These are the problems institute owners and consultants came to us with. Tap the one that matches yours to see what changed.
Each card shows the problem, the result and the course fee, so you can judge the value of every admission. Unlock any card for the full case study with screenshots, keywords and month-by-month numbers.
Closest to your institute
ProdEgyIAS
UPSC Public Administration Optional · Delhi
Google Ads·June & October batches
Problem: Ads were already running, but every admission cost a lot and nobody could see where the money was going.
₹6,617 → ₹2,209Cost per admission, about 66% lower
250Admissions*
556Enquiries
₹992.87Per enquiry
Course fee: ₹38,000 (offline and live online)
What we did
Rebuilt the campaigns around the June and October batches
Ad click rate went from 3.95% to 11.62%
Cost per click fell from ₹73.29 to ₹52.38
Cost per enquiry came down from ₹2,205.71 to ₹992.87
*Admissions, enrolments and batches are numbers reported by the institute. Enquiries, clicks and impressions come from Google Ads and Google search data. Every institute is different, and your results will be your own.
You will always know where your money went
Most owners we meet get one number from their agency: “total leads”. Our reports follow every rupee, from click to enquiry to admission, separately for each course.
Cost per click, per enquiry and per admission
A separate line for every course, service and city
Results by batch or admission window, not just month-end
“IMS4Maths has been running for many years. We always had a website, and students were joining. We had our own person handling online work in the office, and we had also tried another agency. But we were not getting clear results — money was going into ads, but we couldn't see what was actually working. MgiWebzone changed that. They understood how Maths Optional admissions happen through the year, and the enquiries that came were from serious students our team could work with. Their reports are simple — what we spent, how many enquiries came and what each one cost. That clarity was missing before.”
Ashutosh PandeyDirector, ProdEgyIAS
“Our Google Ads were already running, but every admission was costing us a lot and we couldn't see where the money was going. MgiWebzone showed us the numbers at every step — what a click cost, what an enquiry cost and what an admission cost. Over time, the cost per admission came down a lot, and the enquiries were from serious Public Administration aspirants our team could work with. The reports are clear, so we always know what we are spending and what it is bringing in.”
Pradip SarkarDirector & Mentor, Sapiens IAS
“We have been teaching Anthropology and Zoology Optional since 2007. Running ads for two optionals is not simple — each subject has its own students and its own costs. MgiWebzone reported both subjects separately, so we could clearly see what an Anthropology enquiry cost us and what a Zoology enquiry cost us. The enquiries came from serious aspirants our team could work with, and the reports were simple and honest. That clarity helped us plan better.”
Navneet AdityaDirector, NEETell
“Working with MgiWebzone gave us a clearer view of how our Google Ads budget was being used. The campaigns were structured around different locations and admission requirements, and the reporting made it easier to understand spend, traffic and enquiry performance instead of seeing only one final lead number. Communication remained regular and the overall process was transparent.”
M.K. MohantyDirector, Synergy IAS
“We were struggling with low online visibility even though we had good classroom results. When we worked with MgiWebzone, everything changed quickly. Within three months, our website improved, our rankings grew, and we started getting regular enquiries from serious UPSC students. The team made everything simple and kept us informed at every step. We really appreciate their speed and hard work.”
Upkar JainDirector & Mentor, Aspirations Institute
“Earlier, students and parents were not finding us online, and enquiries were irregular. After working with MgiWebzone, our visibility improved, calls increased, and admissions became more stable. Their team explained everything simply and handled the website and SEO very smoothly. It genuinely felt like working with a partner who understands how education institutes function.”
D. P. Vajpayee SirDirector & Mentor, DIAS India
DIAS India works with MgiWebzone on SEO, Google Ads and Meta Ads for its UPSC Physics, Chemistry and Mathematics Optional courses.
The full numbers, side by side
Every metric from our case studies: Google Ads, Google search, keyword rankings and SEO tool scores. Each institute has its own course, city and period, so read these as examples, not a ranking.
Google Ads resultsSpend, clicks, enquiries, admissions and course fees for all 4 Google Ads case studies
Swipe the table sideways to see every client →
Google Ads results by client
Metric
IMS4Maths
ProdEgyIAS
Sapiens IAS, Anthropology
Sapiens IAS, Zoology
NEETell
Business
UPSC Maths Optional coaching
UPSC Public Administration coaching
UPSC Anthropology coaching
UPSC Zoology coaching
NEET PG medical admission consultant
Course fee
₹67,000 (classroom)
₹38,000 (offline & live online)
₹48,000 classroom / ₹39,000 online
₹60,000 classroom / ₹55,000 online
—
Period
About 12 months
June & October batches
12 months
12 months
60 days
Impressions
2,35,014
90,737
1,17,148
1,16,844
9,02,868
Clicks
25,000
10,544
15,918
10,541
18,643
Click-through rate
10.64%
3.95% → 11.62%
13.59%
9.02%
2.06%
Average cost per click
₹57.97
₹73.29 → ₹52.38
₹59.28
₹41.94
₹31.04
Enquiries
1,759
556
747
560
1,216 (website forms)
Clicks that became enquiries
7.08%
5.28%
4.61%
5.18%
6.52%
Cost per enquiry
₹819.18
₹2,205.71 → ₹992.87
₹1,285.67
₹809.42
₹476
Search click share
36.08%
52.67%
48.35%
48.35%
—
Shown at the very top
67.70%
79.04%
54.99%
68.29%
—
Ad spend
₹14,39,214
₹5,52,283.81
₹9,59,088.96
₹4,53,279.20
₹5,78,756
Enquiries that joined*
54%
45%
45%
40%
Not counted
Admissions*
950
250
336
224
Not counted
Cost per admission
₹1,528
₹6,617 → ₹2,209
₹2,807
₹1,970
—
Google search and keyword rankingsImpressions, clicks, average position and keyword growth for all 5 SEO case studies
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Google search results and keyword rankings by client
Metric
IMS4Maths
ProdEgyIAS
Sapiens IAS
Synergy IAS
Aspirations Institute
Period
12 months
12 months
12 months
3 months
6 months
Google impressions
1.45M
408K
588K
47.2K
3.28M
Clicks from Google
131K
50.3K
66.5K
12K
137K
Average position
3.3
3.5
5.5
2.5
2.1
Keywords in top 10
156 → 770 (+393.59%)
47 → 380 (+708.51%)
26 → 232 (+792.31%)
35 → 899 (+2,468.57%)
20 → 650 (+3,150%)
Keywords in top 50
308 → 1,700 (+451.95%)
140 → 1,370 (+878.57%)
50 → 543 (+986%)
66 → 1,000 (+1,415.15%)
150 → 1,000 (+566.67%)
Keywords in top 100
570 → 3,956 (+594.04%)
235 → 1,788 (+660.85%)
65 → 640 (+884.62%)
88 → 1,200 (+1,263.64%)
—
Website trust scores: Moz and MajesticDomain Authority, Page Authority, Spam Score, Trust Flow and Citation Flow, before → after
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Moz and Majestic scores by client
Metric
IMS4Maths
ProdEgyIAS
Sapiens IAS
Synergy IAS
Aspirations Institute
Domain Authority (Moz)
23 → 47
13 → 37
7 → 33
14 → 38
15 → 55
Page Authority (Moz)
28 → 52
18 → 42
15 → 52
19 → 43
25 → 60
Spam Score (Moz, lower is better)
10 → 1
10 → 1
5 → 1
14 → 1
7 → 1
Off-page score (Moz)
28% → 78%
18% → 75%
12% → 65%
25% → 70%
—
Share of quality links (Moz)
36% → 87%
26% → 86%
16% → 76%
22% → 87%
20% → 87%
Trust Flow (Majestic)
27 → 47
15 → 37
17 → 37
15 → 30
8 → 50
Citation Flow (Majestic)
41 → 60
27 → 45
25 → 45
29 → 43
17 → 65
Linking IP addresses, all time (Majestic)
155 → 977
55 → 877
105 → 755
—
—
Linking IP addresses, recent (Majestic)
105 → 549
47 → 449
55 → 445
—
—
Links and visibility: SEMrush and AhrefsAuthority Score, keywords ranking, links and search traffic estimates, before → after
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SEMrush and Ahrefs scores by client
Metric
IMS4Maths
ProdEgyIAS
Sapiens IAS
Synergy IAS
Aspirations Institute
Authority Score (SEMrush)
34 → 77
25 → 67
22 → 50
21 → 55
18 → 52
Keywords ranking (SEMrush)
500 → 7,900
500 → 4,500
124 → 1,700
332 → 3,099
267 → 2,000
Links to the site (SEMrush)
12,388 → 38,699
500 → 11,600
1,300 → 19,677
356 → 1,359
—
Websites linking to the site (SEMrush)
155 → 709
23 → 670
200 → 1,750
21 → 236
—
Search traffic estimate (SEMrush)
28,870 → 40,877
8,870 → 39,877
—
—
—
Domain Rating (Ahrefs)
—
—
1.9 → 38
—
—
Links to the site (Ahrefs)
11,179 → 37,500
179 → 7,500
1,120 → 15,200
260 → 1,200
—
Websites linking to the site (Ahrefs)
122 → 660
10 → 600
300 → 850
10 → 200
—
Search traffic estimate (Ahrefs)
28,500 → 39,566
8,500 → 39,766
—
500 → 2,500
—
*Admissions are numbers reported by the institute. SEO tool scores come from Ahrefs, SEMrush, Moz and Majestic; each tool measures in its own way, so compare a tool only with itself.
Are we the right fit for you?
We would rather tell you now than waste your money later.
We’re a good fit if
You run courses or services with clear admission seasons
Your team can call back enquiries the same day
You want to know your cost per admission, not just lead counts
You can give a campaign at least 3 months to improve
We’re not a good fit if
You want a promise of a fixed number of admissions
You only want the cheapest possible clicks
Nobody at your institute can follow up on enquiries
Questions institute owners ask
Straight answers, using numbers from the case studies on this page.
Results and costs
What results has MgiWebzone delivered for education businesses?
MgiWebzone’s case studies cover coaching institutes, a school tuition centre and a medical admission consultant. A few headline results:
IMS4Maths: 950 admissions reported by the institute from about 12 months of Google Ads, on a ₹67,000 course
ProdEgyIAS: cost per admission came down from ₹6,617 to ₹2,209 on a ₹38,000 course
Synergy IAS: keywords in Google’s top 10 grew from 35 to 899 in 3 months
NEETell: 1,216 website enquiries in 60 days at ₹476 each
Every card on this page shows the full numbers and the period.
How much does Google Ads cost for a coaching institute in India?
There is no fixed cost. It depends on your course, city and how many others are bidding for the same searches. In MgiWebzone’s Google Ads case studies, one enquiry cost between ₹476 and ₹1,080.62:
Business
Cost per enquiry
NEETell, NEET PG admission consultant
₹476
IMS4Maths, Maths Optional
₹819.18
ProdEgyIAS, Public Administration
₹992.87
Sapiens IAS, Anthropology & Zoology
₹1,080.62
Your ad budget is paid directly to Google. MgiWebzone’s fee is separate.
What is a good cost per admission for a coaching institute?
A good cost per admission is a small share of your course fee, and it keeps falling as the campaign improves. Here is what institutes working with MgiWebzone reported, next to their course fees:
Institute
Cost per admission
Course fee
IMS4Maths
₹1,528
₹67,000
ProdEgyIAS (was ₹6,617)
₹2,209
₹38,000
Sapiens IAS, Zoology
₹1,970
₹55,000–₹60,000
Sapiens IAS, Anthropology
₹2,807
₹39,000–₹48,000
Admission numbers are the institute’s own count.
Will my institute get the same results as these case studies?
Not exactly, and no honest agency can promise that. Your result depends on:
Your course or service, and its fee
Your city and the competition there
Your monthly budget
How fast your team calls back each enquiry
How close your next admission season is
These case studies show how MgiWebzone works and what has been possible for similar businesses. In the consultation, we look at your situation and give you a realistic plan.
Are the admission numbers from MgiWebzone or from the institutes?
Admission numbers always come from the institutes. MgiWebzone brings serious enquiries through Google Ads and Google search. The institute’s own counselling team speaks to those students and turns enquiries into admissions. The institutes then shared their final admission count with us, which is why every admission figure on this page is marked as reported by the institute.
Google Ads, SEO and Meta Ads
Should I choose Google Ads or SEO for my institute?
Use Google Ads when you need enquiries for an admission season that starts soon, and SEO when you want steady enquiries from Google over the long term. Most institutes do best with both:
Google Ads
SEO
How fast
Enquiries soon after going live
Builds over 3 to 12 months
Cost
You pay for every click
No cost per click
Best for
A batch starting soon
Courses that run every year
When you stop
Enquiries stop
Rankings keep working for months
Does SEO really work for coaching institutes and tuition centres?
Yes. SEO brings students and parents who are already searching for your course, without paying for every click. It takes a few months, but the results last. Three examples from MgiWebzone’s work:
Synergy IAS: top-10 keywords grew from 35 to 899 in the first 3 months
Aspirations Institute (tuition centre, Dwarka): 3.28M Google impressions and 137K clicks in 6 months
IMS4Maths: 1.45M impressions and 131K clicks in 12 months
Google Ads or Facebook and Instagram ads: which is better for admissions?
Google Ads usually comes first, because it reaches students who are already searching for your course. Meta Ads (Facebook and Instagram) reach students who are not searching yet, so they help people remember your name and bring back visitors who did not enquire the first time.
The two work well together. Sapiens IAS used Google Ads and Meta Ads side by side, and the institute reported yearly admissions growing from 75 to 560.
How do I know if the leads from my agency are real students?
Ask your agency for numbers you can check, not just a total lead count. A good report shows:
Cost per enquiry for each course, separately
Which searches and locations brought the enquiries
How many enquiries your team turned into admissions
Cost per admission, month by month
MgiWebzone reports cost per click, per enquiry and per admission separately for every course, so weak spots are easy to see.
Working with MgiWebzone
Which is the best digital marketing agency for coaching institutes and education businesses in India?
The best agency for you is one that can show results from businesses like yours. MgiWebzone is a Delhi-based digital marketing agency that works mainly with education businesses, with 12+ years of experience and 1,000+ clients. Before you hire anyone, ask for three things:
Named clients and their own numbers
Cost per admission, not just lead counts
A sample monthly report
This page shows all three.
Do you work with schools, education consultants and study abroad businesses?
Yes. MgiWebzone is based in New Delhi and works with education businesses across India, not only UPSC coaching. Examples on this page include:
Admission consultants: NEETell, NEET PG medical admissions
We also work with schools, NEET and JEE coaching, computer and skill training centres, and study abroad and visa consultants.
What happens after I book a consultation?
We call or WhatsApp you to fix a time that suits you.
We understand your courses or services, admission season, city and what you have tried so far.
We check your website, Google listing and any ads you are running.
You get an honest plan: Google Ads, SEO or both, with a suggested budget.
There is no pressure to sign up. If we are not the right fit, we will tell you.
Why do you ask for my details before showing the full case study?
The full case studies include detailed numbers, screenshots and keyword lists from real institutes. Asking for a few details helps us understand who is reading, so we can share examples that match your business when we speak. We contact you only about your enquiry, and your details are covered by our privacy policy.
Share a few details. We’ll study your courses or services, city and competition, then call you with a clear plan: where your enquiries can come from, and what they may cost.
A quick check of your website and Google presence
Google Ads, SEO or both: what suits your courses
A realistic budget, with no pressure to sign up
What happens after you send this
We call or WhatsApp youAt a time that suits you, on the number you share.
A short chatAbout your courses or services, city, admission season and what you have tried so far.
Your planWhere your enquiries can come from, a suggested budget and what to expect. No pressure to sign up.
