Aspirations Institute Achieves 3.28M Impressions & 137K Clicks in 6 Months

Aspirations Institute partnered with MgiWebzone to strengthen their online visibility. In six months, they achieved 3.28M impressions, 137K clicks, and stronger rankings that led to more enquiries and consistent admissions.

Why aspirations institute needed digital growth

Key Objectives

What the Institute Wanted to Fix

Aspirations Institute teaches classes 7–12 students in Delhi. Students should have been able to find them easily online, but the old website didn’t explain subjects well, and the ranking was weak on Google.

The local visibility problem meant students and parents in Dwarka were discovering competitors instead. Without clear tracking and content, enquiries were unstable, and the institute struggled to reach families actively searching for coaching.

MgiWebzone rebuilt their digital presence with SEO, content upgrades, website fixes, local optimisation, and regular blogs — all focused on improving enquiries and strengthening long-term visibility.

Results that improved visibility & admissions

Digital Presence Strengthened With Higher Rankings and More Enquiries

Once the website was optimised and the content became clearer, parents started finding the institute for more tuition-related searches. This improved click-through rates, keyword rankings, and regular calls from local families.
Clicks
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Impressions
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Where the institute was struggling

Weak Online Visibility Was Affecting Admissions Growth

The institute had strong teaching but poor digital presence. The website wasn’t mobile-friendly, subjects were not explained properly, and important pages were missing. Search engines couldn’t index key content, so parents didn’t reach the right pages.

Low visibility meant fewer calls and walk-ins. The institute was losing students who were actively searching online for coaching support in their area.

Digital gaps were directly limiting admissions, even though the academic delivery was strong.

Key Issues Stopping Growth

Major problems affecting visibility, user experience, and enquiry flow

Services We Provided

Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Website UX Enhancements
Blog Planning & Posting
Lead Generation Campaigns

What We Did to Fix the Problems

Our Strategic Solutions That Strengthened Visibility & Admissions

  • Fresh Content Optimization Plan

    We updated the thin content and added structured information on subjects and classes. This helped parents understand offerings easily and improved search relevance.

  • UX-Led Header and Footer Redesign

    Navigation was simplified with clear links to class pages, subjects, and contact options. This helped users find information without confusion.

  • Created Subject and Course Pages

    Dedicated pages for classes 7–12 and all key subjects helped the institute appear for high-intent searches like “Class 10 Maths tuition Dwarka”.

  • Image Compression and Alt Tags

    Large images were compressed and labelled correctly. This improved loading speed and strengthened image-related SEO signals.

  • Dedicated Course Landing Pages

    We created focused landing pages to convert tuition-related search traffic into direct calls and enquiries from parents.

  • Fixed Crawl and Indexing Issues

    We corrected indexing gaps, improved sitemap structure, and ensured Google could easily discover and rank all important pages.

  • Regular Promotional Blog Posting

    We published useful blogs answering common parent and student questions. This increased organic traffic and built topical authority.

  • Strong Internal and External Linking

    Internal links improved page navigation, while quality backlinks boosted domain authority and ranking strength.

  • Technical SEO and Schema Setup

    We added schema, fixed redirects, improved metadata, and optimised Core Web Vitals — building a strong technical foundation for long-term SEO growth.

Measurable Outcomes from Our Work

A structured SEO plan helped Aspirations Institute grow their visibility and attract more high-intent students in Dwarka and nearby areas.
3.28 million

Website Impressions
High visibility across Delhi tuition searches.

137K

Organic Clicks
More discovery from students searching online.

7.9%

CTR
Healthy engagement for education queries.

650

Keywords in Top 10
Major keyword growth across subjects.

19667

Backlinks After SEO Work
Improved credibility and authority.

2.1

Average Search Position
High-ranking positions for core subjects.

Keyword Ranking Growth

We don’t just promise rankings; we deliver them. Here is a snapshot of how many critical keywords started ranking high for the Aspirations Institute.

Keywords Ranking
class 11 science classes in dwarka1st Page
class 11 maths tuition in dwarka1st Page
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maths class 11 in dwarka1st Page
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best institute for class 11 chemistry in dwarka1st Page
biology tuition for 11th classes in dwarka1st Page
class 11 history tuition in dwarka1st Page
class 11 accountancy tuition in dwarka1st Page
class 11 accountancy tuition dwarka delhi1st Page
class 11 economics tuition in dwarka1st Page
class 11 economics classes in dwarka1st Page
best institute for class 9 maths in dwarka1st Page
9th class online science tuition in dwarka1st Page
class 9th sst tuition in dwarka1st Page
best sst coaching in dwarka delhi1st Page
cbse tuition for class 12 chemistry in dwarka1st Page
commerce tuition for 12th classes in dwarka1st Page

Ahrefs Metrics

Ahrefs Data Showed Stronger Backlinks, Higher Authority & Better Keyword Reach

As backlinks and referring domains grew, the institute’s visibility improved across tuition and class-related searches. This helped secure more top positions and steady organic traffic.

Ahrefs Metrics Before SEO After SEO Improvements in %
Backlinks 65 1000 1,438.46%
Ref. domains 45 450 900.00%
Keywords in Top 10 20 650 3,150.00%
Keywords in Top 50 150 1000 566.67%
Keywords in Top 100 22 250 1,036.36%
Moz Metrics

Moz Insights Revealed Higher Authority, Cleaner Profile & Stronger Signals

Domain authority grew significantly, spam score reduced, and high-quality backlinks increased. These improvements helped the institute build trust in search engines and parents alike.

Moz Metrics Before Our Work After Our Work Improvements in %
Domain Authority 15 55 266.67%
Page Authority 25 60 140.00%
Spam Score 7 1 85.71% (Reduction)
% of Quality Backlinks 20% 87% 335.00%

Semrush Metrics

SEMrush Data Showed Wider Keyword Reach, Better Authority & Stronger Discovery

SEMrush insights confirmed major improvements in keyword coverage, authority scores, and backlink health — leading to more enquiries from Delhi and nearby regions.

SEMrush Metrics Before Our Work After Our Work Improvements in %
Authority Score 18 52 127.27%
Keywords 267 2000 649.81%
Backlinks 1300 19677 1413.62%
Referring Domains 200 1750 775%

Majestic Metrics

Majestic Data Confirmed Better Trust Flow, Citation Flow & Stronger Authority

Improved authority signals helped the institute maintain stable rankings for student searches, contributing to sustained admissions.

Majestic SEO Metrics Before Our Work After Our Work Improvements in %
TRUST FLOW 8 50 525.00%
CITATION FLOW 17 65 282.35%

Growth in Keyword Performance

Aspirations Institute Reached New Milestones With Higher Keyword Rankings

From Subjects Like Maths and Science To Dwarka Coaching Searches, Aspirations Institute Keywords Entered Top 10, Top 50, and Top 100. This Broader Visibility Brought Student Enquiries, Stronger Trust, and Steady Admissions Growth Over Time.

Consistent Growth in Important Keyword Rankings
Keywords Before SEO After SEO % Improvement
Keywords in Top 10 20 650 3,150.00%
Keywords in Top 50 150 1000 566.67%
Keywords in Top 100 22 250 1,036.36%

Social Media Boost for Aspirations Institute

Building Community to Drive Steady Students Enquiries

We handled their social media branding with simple, high-value content—lesson updates, student achievements, and academic guidance. This increased student engagement, built local trust, and converted followers into walk-ins—bringing consistent enquiries without extra ad spend.

Serp Ranking Gallery Placeholder

Earlier, students and parents were not finding us online, and enquiries were irregular. After working with MgiWebzone, our visibility improved, calls increased, and admissions became more stable. Their team explained everything simply and handled the website and SEO very smoothly. It genuinely felt like working with a partner who understands how education institutes function.

Upkar Jain

Director, Aspirations Institute

Frequently Asked Questions

Local coaching centres win by owning the neighbourhood search space. EdTech brands rank broadly, but students or parents usually search with location intent like “Class 10 Maths tuition in Dwarka.” We used GEO-focused SEO, strong trust signals, and clean content to help Aspirations Institute appear first for local intent. Their 3.28M impressions and 137K clicks show that a well-optimised local institute can easily outperform national brands in its area.

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These digital marketing success stories show how the right digital marketing strategy turns online visibility into real leads, enquiries, and revenue growth. Across industries, a structured SEO, content, and lead generation system delivers predictable results.
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