IMS4Maths Achieves 1.45M Impressions, 131K Clicks & 394% Top-10 Keyword Growth in 12 Months

IMS4Maths, India’s leading UPSC Maths Optional coaching institute guided by K. Venkanna Sir, partnered with MgiWebzone to modernise their digital presence for today’s AI-driven search behaviour.

How an AI-Ready Search Strategy Turned Visibility into Consistent Student Enquiries

MgiWebzone rebuilt IMS4Maths’ digital growth system to align with how UPSC aspirants search and decide today—across Google results, AI Overviews, question-based queries, and comparison-driven discovery.

By improving website structure, content clarity, authority signals, and enquiry journeys, IMS4Maths achieved 1.45M organic impressions, 131K clicks, and strong Top-10 keyword growth. This ensured serious Maths Optional aspirants consistently discovered the institute at the right decision stage, turning search visibility into steady, high-intent student enquiries instead of random traffic.

Why IMS4Maths Needed a Modern Digital Growth Strategy

Key Objectives

Project Background: Rebuilding Digital Authority

IMS4Maths, guided by K. Venkanna Sir, has long been regarded as a benchmark institute for UPSC Mathematics Optional preparation. Its offline reputation and academic depth were strong, but the digital presence did not reflect this excellence.

As UPSC aspirants increasingly relied on Google search, AI-style answers, and question-based discovery, IMS4Maths was not appearing consistently for important Maths Optional queries. The website structure was outdated, the content lacked clarity, and authority signals were weaker than competing institutes.

MgiWebzone was brought in to rebuild the digital foundation from the ground up. The focus was on aligning the institute’s online presence with modern search behaviour, strengthening authority, and creating a stable enquiry flow so serious aspirants across India could easily find and trust IMS4Maths.

Results That Transformed Their Online Presence

Digital Presence Transformed — More Visibility, More Calls, More Batches Filled

Within a year, IMS4Maths began appearing consistently for high-intent Maths Optional searches across India. Improved visibility across Google results and AI-style discovery helped serious aspirants find the institute more easily, leading to steady enquiries and predictable admissions support.
Top 10 Keywords
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Organic Clicks
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Major Digital Challenges Limiting Admissions Growth

Strong Academic Legacy, Weak Digital Foundation

IMS4Maths, led by the renowned K. Venkanna Sir, has long been a respected name in UPSC Mathematics Optional coaching. However, this strong offline reputation was not being reflected online. As aspirants increasingly relied on Google search, AI-generated summaries, and question-based discovery to shortlist institutes, IMS4Maths struggled to appear at the right decision moments.

The website was slow, outdated, and not fully mobile-friendly. Key Maths Optional programmes, test series, and previous year solution pages were either missing or poorly structured. Content lacked depth and did not clearly answer aspirants’ real doubts. Technical gaps further prevented search engines from properly crawling, indexing, and ranking important pages. As a result, serious aspirants often discovered competitors first, leading to irregular enquiries and unpredictable admissions despite high intent demand.

Key Issues Blocking Digital Growth

Major gaps affecting visibility, trust, and enquiry flow

Services We Provided

Search Engine Optimization (SEO)
Pay-Per-Click Advertising (PPC)
Website UX Enhancements
Blog Planning & Posting
Lead Generation Campaigns

How We Executed the Transformation

Our Proven Playbook That Delivered Nationwide Visibility and Consistent Maths Optional Enquiries

MgiWebzone does not work in silos. For IMS4Maths, our goal was clear: help serious UPSC Maths Optional aspirants find the institute easily, trust its authority, and reach out through a smooth, distraction-free enquiry journey.
  • Fresh Content Optimization Plan

    We updated the thin content and added structured information on subjects and classes. This helped parents understand offerings easily and improved search relevance.

  • UX-Led Header and Footer Redesign

    Navigation was simplified with clear links to class pages, subjects, and contact options. This helped users find information without confusion.

  • Created Subject and Course Pages

    Dedicated pages for classes 7–12 and all key subjects helped the institute appear for high-intent searches like “Class 10 Maths tuition Dwarka”.

  • Image Compression and Alt Tags

    Large images were compressed and labelled correctly. This improved loading speed and strengthened image-related SEO signals.

  • Dedicated Course Landing Pages

    We created focused landing pages to convert tuition-related search traffic into direct calls and enquiries from parents.

  • Fixed Crawl and Indexing Issues

    We corrected indexing gaps, improved sitemap structure, and ensured Google could easily discover and rank all important pages.

  • Regular Promotional Blog Posting

    We published useful blogs answering common parent and student questions. This increased organic traffic and built topical authority.

  • Strong Internal and External Linking

    Internal links improved page navigation, while quality backlinks boosted domain authority and ranking strength.

  • Technical SEO and Schema Setup

    We added schema, fixed redirects, improved metadata, and optimised Core Web Vitals — building a strong technical foundation for long-term SEO growth.

Measurable Outcomes Delivered

Our Proven Playbook That Delivered Nationwide Visibility and Consistent Maths Optional Enquiries

Our AI-ready, search-led growth system helped IMS4Maths move from limited online discovery to nationwide visibility. Authority building, content clarity, and conversion optimisation worked together to support steady, high-intent student enquiries.
1.45 Million

Organic Impressions
Strong nationwide visibility across UPSC Maths Optional searches.

131K

Organic Clicks
High-intent discovery from serious Maths Optional aspirants.

394%

Growth in Top-10 Keywords
Top-10 rankings expanded from 156 to 770 keywords.

7,900+

Keywords Ranked
Wide coverage across coaching, test series, and resource searches.

74.07%

Trust Flow Growth
Improved authority and credibility for competitive Maths Optional terms.

9%

Average CTR
Healthy engagement across high-intent Maths Optional queries.

Strong Keyword Ranking Growth Nationwide

Our long-term, data-driven digital strategy helped IMS4Maths unlock strong search visibility across competitive Maths Optional queries. Keyword rankings grew steadily across Top 10 and Top 50 positions, ensuring serious UPSC aspirants consistently discovered the institute during their decision-making stage.
Keywords Ranks
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mathematics optional test series in delhi 1st Page
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online maths optional test series 1st Page

Ahrefs Metrics

Ahrefs Data Showed Stronger Backlinks, Higher Authority & Wider Keyword Reach

As backlinks and referring domains grew steadily, IMS4Maths gained stronger authority across UPSC Maths Optional searches. This improvement helped secure stable Top-10 rankings, wider keyword coverage, and consistent organic visibility among serious UPSC aspirants nationwide.

Ahrefs Metrics Before SEO After SEO Improvements in %
Backlinks 11,179 37,500 235.67%
Referring Domains 122 660 440.98%
Traffic 28,500 39,566 38.93%
Keywords in Top 10 156 770 394.87%
Keywords in Top 50 308 1,700 451.95%
Keywords in Top 100 570 3,956 595.61%
Moz Metrics

Moz Metrics Reflected Higher Authority and a Cleaner Trust Profile

Domain authority improved, spam score reduced, and the quality of backlinks increased. These improvements helped IMS4Maths build stronger trust with search engines and serious UPSC aspirants.

Moz Metrics Before Our Work After Our Work Improvements in %
Domain Authority 23 47 104.35% Growth
Page Authority 28 52 85.71% Growth
Spam Score 10 1 90% Reduction
Off-Page SEO Score 28% 78% 178.57% Growth
% of Quality Backlinks 36% 87% 141.67% Growth

Semrush Metrics

SEMrush Metrics – Wider Keyword Coverage & Organic Visibility

SEMrush showed strong growth across authority score, keyword coverage, organic traffic, and backlink expansion — signs of long-term ranking stability.

SEMrush Metrics Before Our Work After Our Work Improvements in %
Authority Score 34 77 126.47%
Organic Search Traffic 28,870 40,877 41.61%
Keywords 500 7,900 1480%
Backlinks 12,388 38,699 212.69%
Referring Domains 155 709 357.42%

Majestic Metrics

Majestic Metrics – Strong Trust Flow & Deep Link Strength

Majestic demonstrated major improvement in IMS4Maths’ link ecosystem. Higher Trust Flow, Citation Flow, and diverse referring IPs show a stable domain with strong authority signals preferred by search engines.

Majestic SEO Metrics Before Work After Work Improvements in %
Trust Flow 27 47 74.07%
Citation Flow 41 60 46.34%
Referring IPs (Historic) 155 977 530.97%
Referring IPs (Fresh) 105 549 422.86%
Referring Subnets (Historic) 178 835 368.54%
Referring Subnets (Fresh) 146 660 352.05%

Using Social Visibility to Support Enquiry and Admissions Growth

Building Trust and Daily Visibility Among Maths Optional Aspirants

We strengthened IMS4Maths’ social media presence with clear, value-driven content focused on Maths Optional preparation — class updates, test series reminders, previous year problem discussions, and academic guidance from K. Venkanna Sir. Since serious UPSC aspirants actively review coaching pages before enrolling, this consistent activity built familiarity and trust, turning followers into steady enquiries without additional ad spend.

Serp Ranking Gallery Placeholder

Before working with MgiWebzone, our online presence didn’t truly reflect the academic strength of IMS4Maths. Over time, our visibility improved across important Maths Optional searches, and we started receiving more regular enquiries from serious aspirants. The team followed a clear process, shared timely updates, and made the entire digital work smooth and easy for us.

K.Venkanna

Directo & Faculty, IMS4Maths

Frequently Asked Questions

IMS4Maths grew nationwide visibility by fixing the website foundation, improving content around real aspirant questions, and building stronger trust signals—so Google started showing them more often during the “decision stage” searches.

Before working with MgiWebzone, IMS4Maths was already well-known offline because of K. Venkanna Sir’s teaching. But online visibility was not stable. Students from different states were searching on Google for Maths Optional help, test series, and preparation strategy—yet IMS4Maths was not appearing consistently for those high-intent searches.

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