Synergy IAS wanted quick and practical improvement, not slow changes spread over years. Their goal was clear—to become easy to find online, attract serious UPSC aspirants, and convert searches into real enquiries.
What the Institute Wanted to Fix
Synergy IAS is a trusted name in UPSC preparation. Teaching quality was never a problem. The real issue was online visibility. Students were searching, but Synergy IAS was not showing up properly on Google.
Their website looked old, loaded slowly on mobile phones, and the content didn’t clearly answer the questions UPSC students usually ask. Because of this, many students left the site without making an enquiry.
Local visibility was also weak. Nearby competitors were getting noticed more, even though Synergy IAS had strong classroom results. With no proper digital enquiry system in place, enquiries dropped and admissions started falling.
They needed a reliable digital partner who could fix these gaps and build a clear system that brings serious UPSC aspirants regularly—not just once in a while.
Digital Presence Strengthened With Better Rankings and Regular Enquiries
Once the website, content, and tracking were optimised, Synergy IAS started ranking across hundreds of Public Administration and UPSC coaching keywords. Serious UPSC, IAS, Civil Services aspirants began discovering them directly from Google and AI-powered results instead of random lists or old forum posts. Their brand started appearing more often when students compared Optional coaching institutes, which lifted click-through rates, keyword rankings, and enquiries.
Because the entire funnel was measured — from impression to click to enquiry — the 47.2K impressions and 12K clicks turned into a steady flow of calls, WhatsApp messages, and admissions from high-intent students across India.
Synergy IAS already had good teachers, strong subject knowledge, and classroom results. The real problem was not teaching — it was online visibility.
When students searched on Google for UPSC coaching or Public Administration optional, Synergy IAS was not appearing clearly. The website was slow on mobile, important pages were missing or not properly explained, and the content did not answer the exact questions students usually search for.
Because of these gaps, Google and AI-based search results did not fully trust or highlight the website. As a result, rankings stayed low, visibility was limited, and many serious aspirants ended up on competitor websites instead.
Low visibility meant fewer quality enquiries. Social media activity was weak, enquiry tracking was missing, and most admission decisions were happening offline without any strong digital support. These digital issues were directly affecting admissions, even though the institute’s academic quality was already strong.
We improved rankings for UPSC and Public Administration searches so serious students could find Synergy IAS easily on Google.
The website was made faster, cleaner, and easier to use on mobile phones, so students could quickly understand courses and contact the institute.
We created blogs, course pages, FAQs, and test-series content that answered real UPSC student questions and matched how students search online.
Content ideas were aligned for YouTube and short formats to support visibility, trust, and recall among aspirants.
WhatsApp buttons, call tracking, and enquiry forms were set up so no serious student enquiry was missed.
The same message, tone, and clarity were maintained across the website, Google Business Profile, and social platforms to build trust.
Our Practical Actions That Improved Visibility and Admissions
We made the website clean, simple, and easy to use. Course details, faculty information, and admission options became clear even for students visiting for the first time from Google, AI results, or social media.
We corrected indexing problems, improved the sitemap, and made sure Google could properly find and show all important pages like course pages and key FAQs.
We created proper internal links between pages so students could move easily across the site. At the same time, we built quality backlinks to improve trust and authority in search results.
We fixed redirection issues, cleaned metadata, improved page structure, and worked on site speed. This created a strong technical base for long-term rankings and better visibility.
We rewrote and expanded important pages so the content matched how UPSC students actually search. Pages were written in simple language, with clear headings and real student questions.
We redesigned the menu and page flow so students could quickly reach course pages, test series, faculty details, and contact options without getting confused.
We properly completed and optimised the Google Business Profile with correct details, photos, and categories. This helped build trust when students searched for Synergy IAS by name or location.
We set up tracking for enquiry forms, call clicks, and WhatsApp messages. This helped understand which pages and searches were bringing real admissions.
We supported regular social media posting around classes, preparation tips, and student feedback. This helped build trust, recall, and confidence before students made their final decision.
A Clear Strategy That Improved Visibility and Brought Regular Enquiries
Search Impressions
Strong visibility across UPSC and Public Administration searches.
Organic Clicks
Serious UPSC aspirants clicked and visited course pages.
Top 10 Keywords
Major improvement in high-value keyword rankings.
Average Click-Through Rate (CTR)
Better relevance and trust led to more clicks.
Average Search Position
Stable, strong rankings for important search terms.
Referring Domains
Improved authority with links from multiple quality websites.
We Don’t Just Aim for Rankings; We Focus on Real Enquiries
This section clearly shows how Synergy IAS started ranking for high-intent UPSC and Public Administration keywords after our work. These are the exact search terms students use when they compare coaching institutes, look for optional subject guidance, or decide where to take admission.
As more of these keywords moved into Top 10, Top 50, and Top 100 positions, Synergy IAS became easier to find on Google. This improved visibility directly turned into more website visits, enquiries, and admissions—not just higher rankings on paper. The focus was always on ranking for terms that bring serious aspirants, not random traffic.
| Public Administration Search Terms | Ranking |
|---|---|
| pub ad optional coaching | 1st Page |
| public administration or sociology which is better | 1st Page |
| public administration optional coaching | 1st Page |
| public administration foundation 2022 | 1st Page |
| pub ad optional online coaching | 1st Page |
| public administration booklist by toppers | 1st Page |
| public administration optional pros and cons | 1st Page |
| sociology vs public administration optional | 1st Page |
| public administration optional classes | 1st Page |
| public administration reference books | 1st Page |
| books for public administration optional by toppers | 1st Page |
| public administration optional course | 1st Page |
| public administration test series | 1st Page |
| best public administration test series | 1st Page |
| public administration test series delhi | 1st Page |
| public administration optional test series | 1st Page |
| ias public administration test series | 1st Page |
| upsc test series for public administration | 1st Page |
| pub ad test series | 1st Page |
| pub ad optional test series | 1st Page |
We helped Synergy IAS move from very limited keyword visibility to a strong and clear presence across UPSC and Public Administration searches. Earlier, Synergy IAS was ranking for only a small set of keywords. After fixing the website, content, SEO structure, and authority signals, the institute started ranking across Top 10, Top 50, and Top 100 positions in a big way.
This growth did not happen by chance. We focused only on high-intent keywords that students actually use when they search for Public Administration coaching, test series, foundation courses, and mentorship.
| Keywords Category | Before SEO | After SEO | % Growth |
|---|---|---|---|
| Keywords in Top 10 | 35 | 899 | 2468.57% |
| Keywords in Top 50 | 66 | 1,000 | 1415.15% |
| Keywords in Top 100 | 88 | 1,200 | 1263.64% |
Ahrefs Proof – Backlinks, Traffic, and Rankings Grew Fast
Ahrefs data proved big improvement in Synergy IAS’ backlink profile and overall trust. Backlinks grew a lot, referring websites increased sharply, and organic traffic jumped—all clear signs that search engines now see Synergy IAS as a trusted, growing name.
| Ahrefs Metrics | Before SEO | After SEO | Improvements |
|---|---|---|---|
| Backlinks | 260 | 1,200 | 361.54% |
| Referring Domains | 10 | 200 | 1900.00% |
| Traffic | 500 | 2,500 | 400.00% |
| Keywords in Top 10 | 35 | 899 | 2468.57% |
| Keywords in Top 50 | 66 | 1,000 | 1415.15% |
| Keywords in Top 100 | 88 | 1,200 | 1263.64% |
Moz Data Shows Higher Trust & Cleaner Profile
Moz results showed fast improvement in trust signals. Domain Authority almost tripled, spam score dropped a lot, and the share of quality backlinks improved clearly.
| Moz Metrics | Before Our Work | After Our Work | Improvements |
|---|---|---|---|
| Domain Authority | 14 | 38 | 171.43% Growth |
| Page Authority | 19 | 43 | 126.32% Growth |
| Spam Score | 14 | 1 | ↓ 92.86% Reduction |
| Off-Page SEO Score | 25% | 70% | 180.00% Growth |
| % of Quality Backlinks | 22% | 87% | 295.45% Growth |
SEMrush Shows Explosive Keyword & Traffic Growth
SEMrush confirmed that our fast-growth plan created immediate impact. Authority Score more than doubled, organic traffic jumped, and keyword coverage grew massively.
| SEMrush Metrics | Before Our Work | After Our Work | Improvements |
|---|---|---|---|
| Authority Score | 21 | 55 | 161.90% Growth |
| Keywords | 332 | 3,099 | 833.43% Growth |
| Backlinks | 356 | 1,359 | 281.74% Growth |
| Referring Domains | 21 | 236 | 1023.81% Growth |
Majestic Insights Strengthened Trust Flow, Citation Flow, and Authority
Majestic results proved the fast rise in trust and link strength. Trust Flow doubled, Citation Flow improved a lot, and the profile became cleaner and stronger.
| Majestic SEO Metrics | Before Work | After Work | Improvements |
|---|---|---|---|
| Trust Flow | 15 | 30 | 100.00% Growth |
| Citation Flow | 29 | 43 | 48.28% Growth |
Social Media Branding Support That Builds Trust
The ProdEgyIAS story proves that real admission growth comes from a reliable, full-funnel digital system. You don’t need millions of random visitors—you need the right students consistently, and a setup that turns them into serious leads and confirmed admissions.
ProdEgyIAS did not just buy SEO. They invested in a system that works across Google, AI-driven answers, YouTube, and WhatsApp to deliver steady Public Administration admissions.
Let MgiWebzone build the same predictable growth engine for your institute
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