How to sell on facebook marketplace as a business
Step 1: Set up Your Facebook Business Page
Step 2: Upload Products to Facebook Shop Yourself for Free
Step 3: compare E-commerce Platform Options for Facebook Shops
Step 4: Create Products and Link Them to Your Facebook Shop
Step 5: Market Your Products for Facebook Shop SuccessThis is a small tour towards how you can sell products on the Facebook page. A lot of people don’t know that FB offers a lot of features for business expansion. Undoubtedly Facebook is one of the most populated websites. With over a billion users and still growing, FB can give your business just the kind of exposure that you want.
Another benefit of selling products on Facebook is that it is mobile friendly. Users can access Facebook on their phones through their online website as well as their official app. So, your customers can get their hands on your products without any hassle.
Getting to the point here is a list of 3 ways by which you can sell your products on Facebook:
STEP 1: Create your Facebook page
To sell your products through Facebook, you need to first set up an FB store which is possible only after you’ve created a page on FB. On top of that, there are other benefits of creating a page on FB: Your clients can like and follow your page. Then your page will appear in their feed through which others can also know about your products.
Keep your customers notified about new products and other news.
A nice way to engage your customers.
STEP 2: Become familiar with all your options
FB is the sole website that provides a complete package of in-app shopping experience through the fully integrated online shop. This is what you can do:
Put your products online and connect a payment processor directly to FB store for free.
Or you can use a paid or free of a cost E-commerce platform that does this for you. Additionally, you can use that platform to sell products on other online platforms such as your own website or any other social networking sites or blogs.
If you are thinking of doing it yourself then you should know that it is very time-consuming. It’s not difficult and it’s free also. Facebook even provides a step by step guide for it. You can upload your products and choose either PayPal or Stripe for payments.
But if you are going to hire someone to do it for you then you better compare the prices and services provide for the specific time duration of different platforms. Some of them are Shopify, Ecwid, and BigCommerce etc. By using services from them you can sell your goods just about anywhere, your website, blogs, Pinterest, eBay, Amazon etc.
STEP 3: PROMOTION
There are a lot of ways to promote products on Facebook:
1) Advertisements: Paid ads on FB are very popular. It’s very simple to use. What it does is that people with similar taste as your product are shown on your page. So, the reach of your page increases tremendously. People don’t even have to search for you.
2) Groups: Create groups of your customers and add yourself in multiple groups to create awareness about your line of products.
3) Like For Like: There is a trend on Facebook that page owners contact other page’s owners and ask them for “Like for Like”. They both agree to promote each other’s page on certain terms.
Bottom Line:- Bottom line is that Facebook provides a really good opportunity to expand your otherwise small-scale business. Efforts have to be made, either one way or another. Selling products straight to the Facebook audience using the shop feature is included with every business page. Make sure that when you are uploading the items in your FB store, you give a detailed description of each product along with a clear picture. Otherwise, it might not be considered as real. Do write about yourself also. People should know whom they are buying from. One more utmost important thing is to lay down the terms & conditions.
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