Google AdWords is a pay-per-click advertising platform. It is different from other PPC platforms like Facebook; Google AdWords actually offers advertisers two basic ways to reach people through the Google Search Network and through the Google Display Network.
How Google AdWords works:- While these approaches are functionally very different from each other, they both use a PPC bidding system with which advertisers bid to have their ads shown to relevant audiences. If you are looking for more info about an effective pay-per-click campaign and profitable PPC services in Delhi, then MgiWebzone, a leading SEO, Digital Marketing and the best PPC Company in Delhi is an ideal place for customized industry best services for guaranteed results!
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PPC Services in Delhi:- The concept behind Google AdWords
The Google Search Network allows you to show your ads to users who are actively searching for the keywords that you have picked up. If you own a landscaping firm, you bid to have your ad show up every time a user types in “Landscaper in lawns”. In general, these Text ads are marked with a small “Ad” tag next to the site URL.
Importance of Google AdWords:- Google Display Network works differently. Apart from showing ads to users who are actively searching for a product, “display ads” or “banner ads” are placed on websites you think your target will be on. In fact, AdWords is all about the search query. Google user types what she is looking for, whether to buy something. The advertiser creates a list of terms for which she is willing to have an ad copy displayed and whose click will originate a cost i.e. the so-called cost per click. The search terms advertiser bids on signal purchase intent and start by the word buy or similar wordings.